SOCIOLOGY SIMPLIFIED

INTRODUCTION:- Caste based reservation is a peculiarity that is observed only in the context of India. No other country in this world has given a caste based reservation to it's citizens. However, there is a historical background to this system. In the medieval ages, the condition of the Indian backward castes such as the Dalits and the tribals of India was horrendous. there was a widespread inhumane treatment of such castes and tribes and after the independence of India caste based reservation in India was introduced. Nowadays, reservation which was originally introduced to alleviate the backward castes from their condition has become a political tool. in some ways the true meaning of alleviation has also been lost. THE PROPORTION OF RESERVATION:- The proportion of reservation given to various castes, tribes, other backward classes (OBC) and economically weaker sections (EWS) is as follows: From the above table it is quite clear that there is a reservation quota for 59.5% of the t...

  INTRODUCTION:- Inequalities are a sad reality of the society. Despite having numerous advances in various fields of science, technology, innovation etc., the human civilization has not been able to completely remove the inequalities from the society. The field of healthcare is no exception to this phenomena. It is quite evident that in India there are inequalities in the field of healthcare beyond comprehension. In this blog, we shall be understanding the state of inequalities in the field of healthcare in India with reference to the National Family Health Survey-5 published by The Ministry of Health and Family Welfare, Government of India. The parameters that have been utilized by me in order to determine the health inequalities in India are as follows:- 1. AVAILABILITY OF PURE DRINKING WATER:- Water can be said to be the foundation of all life on earth. it is an essential material for the survival of human-beings. despite the sufficiency of water on earth, due to the unequ...

  INTRODUCTION:- Organizational change refers to the change in the way of functioning of an organization due to the internal and external factors. the forces that lead the change in an organization may be well thought of or forced changes as per the situation. Also the effects of an organizational on a business unit can range from constructive and innovative to devastating and catastrophic. Here, we would try to study organizational change and the learnings that can be gained from it. TYPES OF ORGANIZATIONAL CHANGE:- The organizational change can cause a change in the following domains in a business unit :- 1. THE BASIC STRUCTURE:- In case of an organizational change of institutional level, it is possible that there is a complete shift in the working of an organization. For example, when the company Lloyd's of London first went out of the domain of monopoly in the Marine Insurance industry and embraced competition, they had to shift their basic structure from quality insurances at ...

  INTRODUCTION:- It is an established fact that an individual is a part of social groups. As a result, it is understandable that certain social groups are always going to remain at loggerheads with each other due to the social scenarios, events, culture, nationality, ethnicity etc. Thus, there is also going to be conflict in the roles that an individual has in various groups. I myself am no exception to this social phenomenon. I therefore shall try to describe the experiences of role conflict and role taking. MY EXPERIENCES WITH ROLE CONFLICT:- Before talking about role conflict, I would like to emphasize on the fact that I am a part of various social groups such as my family, my college assignment group, my nationality as an Indian and a citizen if this world. The role conflict that I shall be mentioning in this blog would be in relation with these social groups only. ROLE CONFLICT:- Role conflict can basically be defined as a clash between the assigned roles of an individual in d...

  INTRODUCTION:- It is an established fact that human-beings are social animals and they derive social satisfaction from the society. As a result, it obvious that he/she is going to become a part of numerous social groups. Social groups are basically the formulations of combinations of people on the basis of their own needs, desires, ideologies etc. IDENTIFICATION OF SOCIAL GROUPS:- After having conducted a careful scrutiny of my social deliberation with the people around me I have concluded that the social groups in which I am a part in are as follows:- The social group of group of college groups The social group of family The universal social group of a nationality The ultimate social group of the world as a whole ROLE AND STATUS IN THESE GROUPS:- My role in the social group of being a college group member is that of a learner, assistance provider and cordial group member. My primary role as a member in this group is to ensure that the assignment gets completed in time and there ...

  INTRODUCTION The culture of an organization is the sole determinant of the functioning of san organization. A leader of an organization has to understand and create a culture in an organization. Culture is something that transcends the professional as well as the informal activities of a business unit. All the activities that are conducted by an organization should be looked at in the context of the culture that is existent in that unit. For example, the working style of a TATA employee and a Reliance employee would be inherently different. All the multinational companies tend to have a strong and influential organizational behaviour and a work culture. When we here the name Apple we almost certainly get the image it's pioneer Steve Jobs. What made Steve Jobs a great leader was the fact that he was ready to win the minds of his employees and share his vision with them. All of these things are not possible without a strong and all pervasive organizational work culture.  For i...

  HISTORY OF THE BRAND DOVE The Dove brand was founded in the year 1957 by the Lever siblings. They sold amazing cleanser bars when the company first started. Afterwards, they had expanded their product line to so it became inclusive of bodywashes, moisturizers, face chemicals, shampoos and conditioners. Dove's present advertisements highlight their vision of providing legitimate products. Dove has always portrayed actual women in their commercials for almost the past 40 years, however dove has not always sold their products in this manner. THE ERA OF 1950'S The first Dove  advertisement for a bathing soap emerged in the year 1957. It was promoting their "1/4 washing cream." They claimed that the normal cleansers left dryness on the face, however as per the advertisement, Dove 'creams your skin while you wash.' This meant that there is moisture retention through the use of the dove soaps and it can also moisturize your skin. Buyers were invited to test this cl...

  INTRODUCTION:- Social psychology can be attributed to be a primary driver of the way in which consumers decide what should be purchased. The main  drivers to understand  consumer behavior are  motivation, opinion, attitudes and lifestyle .  several definitions made on this subject indicate that the consumer behaviour is made from the intellectual and societal trends that people go through and make decisions with respect to the goods and services to be purchased. Consumers buy products in order to satisfy their physical, social, psychological and mental needs. The motivation of a person to buy a product is not just related to it's overall quality. Consumers also derive utility from the social validation that they receive from using a product. For example, a person is motivated to buy a Mercedes car despite completely knowing the fact the other brands such as BMW and Audi provide roughly the same features because he/she feels that by driving a Mercedes woul...

  INTRODUCTION:- Bhils are an Adivasi ethnic group in West India. Bhils can be attributed as the pioneers in safeguarding ethnic Indian culture, traditions and values.  Various anthropological studies have also been conducted on the Bhil tribe by several researchers. They are the largest majority tribal community of India.  They are a listed tribe in the states of Gujarat, Madhya Pradesh, Chhattisgarh, Maharashtra and Rajasthan. A small proportion of Bhils are also found in Tripura and Bangladesh.  Currently, they speak the Marathi, Gujarati and the Bhili language dialect.  HISTORY:- The Bhils of Gujarat had rebelled on several occasions against the British colonizers in the years of 1846, 1857-58 and 1868. The British had designated the Bhil tribe as a criminal tribe under the Criminal Tribes Act 1871. In the year 1881, they protested against the census classification and the manufacture ban on alcohol.    A social reformer Govind Guru was able to inf...